How do you know how well your ad is performing? How do you know if new sales were generated directly because of your ad?
What feature a bad headline is always missing
One of my favorite places to look for spotting bad headlines is my copy of the local Atlanta Yellow Pages...
How can you write a strong headline without being a genius copywriter?
I want to cover the advantages you can gain by writing a headline that offers a specific benefit. Let me say first that a strong headline need not offer a specific benefit to be a strong, attention-grabbing headline that pulls like hotcakes. But do you know what the headline's primary objective