To deem an advertisement successful it must generate a conversion -- a reader who responded to your ad by taking the specific action that you asked him to take. So what’s the best ad copy length to generate a conversion? The short answer is that there isn’t a simple answer. But here are a few tips.
Show people how your product will benefit them in a convincing way
People need to know that your product or service will help them. They need to know that it will solve a problem they are having. Make sure your advertisements do this. There are certain ways that deliver better results than others.
Apply this daily technique to improve your headline-writing skills
I bet you are in the headline-writing business, but you just don’t know it. I read a lot of terrible headlines, and I bet you do too. The way to write better headlines is to practice writing better headlines. Headlines grab attention and draw people into your content. But how can you improve
Why you might continue letting $100 bills float by your feet
People resist change. We also tend to resist going against the grain. It is much easier to fit in with the social mainstream than to swim against it, and arguably this is probably the wise decision 80% of the time. But it's the 20% that can make all the difference...
The qualities that make your layout steal attention from your competitors
To make money, the first thing your ad must do, regardless of how great the product or service is that it promotes, is to grab a reader’s attention. Typically we think of your headline as the most important element that does this. But we mustn’t forget the importance of your ad’s layout in this