The simple truth so often overlooked, ignored, and shut out by businessmen and ad agencies alike is this:
Do this to turn a nibble into a catch
You must ask the person reading your advertisement to take action. If you do not, then no matter how interested they may be at that moment -- no matter how eager they are to spend their money on your product or service -- you’ll risk them getting away without so much as a trace. You won’t turn your
These techniques will improve your ad’s credibility
A strong advertisement will include facts to back up its claims. To make those facts credible, they should be specific. But they must be credible, not overblown. For example...
The most important paragraph in your ad, and how to write it
Can you guess which one it is?
A no-brainer success tool neglected by 95% of your local competitors
Are you using email properly? Would you rather mail out 10 expensive sales letters to 10 different, random prospects of unknown quality, or would you rather mail out 10 cheap letters to a single, ideal prospect who you know will be an excellent client to try to entice him to use your services? Are