If you aren’t figuring your ad expenses correctly then you are misforecasting. You will accrue larger losses or miss out on greater profits...
Is your business in trouble? Do you know what your USP is?
The Unique Selling Proposition (USP) is vital for every business person to develop for their product or service. Yet today, as was in the past, the USP still seems to remain a rarity in a business’s marketing plan. You can capitalize on this.
5 ways to attract more interest and drive more leads from your ads
If you are using direct-response techniques in your ads (which are highly effective), you are taking a potential customer through at least one intermediate step before they decide to buy. In this specific how-to article, we'll look at five ways to develop that momentum from your ads and generate
How to hold your reader’s attention longer
Some ads are long. They have lots of words and paragraphs. All of those words and paragraphs are meant to grab the reader’s attention, hold their attention, build up their emotional response, justify that response with facts, and motivate them into specific action at your request. But long can be
Neglect this aspect of your ad and you’ll miss sales
Does your advertisement ask for action? It should. If it does, it’s in the top percentile of local ads already. But are you including this simple success booster, too?