It’s easy to think of examples of some of the best USPs in advertising history and draw the conclusion that all USPs must be contained in words alone. But...
At a loss for benefits to promote for your product? Then don’t do this.
When you are thinking up creative ways to promote your product or service, you should be thinking about its USP. The lure of finishing quickly and ending the pain of creative discovery, however, can lead you into a trap that you would be best to avoid...
Examples of modern USPs
One of the best ways of learning a new concept is by seeing examples in action. In a previous article I wrote about classic USPs. In this article I want to review some modern USPs...
Examples of classic USPs
A USP differentiates your product from all others on the market. It is memorable and sticks in the consumer’s mind. It lights a new idea or brings out an old idea that was never brought forward before. It prevents your product from getting lost in the fog of blandness. The classics are the place to
Why products that have a USP sell better
Products that market themselves uniquely from their competitors tend to sell better. There's a reason for this...