Master marketers have known about this technique for a long time. They used it to change the world and get rich.
When and where to use originality in your advertising
It's not as obvious as you may think, as these two vintage 30-second commercials demonstrate.
In 2012, GM made a gutsy advertising move. They made it again in 2018.
This saved them millions of dollars in advertising costs, and one of their biggest rivals recognized their wisdom...
How one car dealer convinced customers to spend 2x what they had originally intended
Take a page out of this car dealer’s book. He figured out how to up-sell customers to a $40,000 car who originally come in to buy a $20,000 car. Read this to learn his secret...
Here are three examples of bad USPs. Don’t let your business follow their lead.
Bad Unique Sales Propositions (USPs) are easy to identify, perhaps because they are the easiest and most abundant to come across. Most companies have slogans or other catch phrases tacked under their logo. Sometimes they are trying to be clever, as if clever sells. (It doesn’t.)